This Privacy Policy explains how Preloved Koi (“we”, “us”, “our”) collects, uses, stores and protects personal data when you use our website prelovedkoi.co.uk (the “Site”) and any related services.

A reference to “you” or “your” means any individual who uses the Site or interacts with our services.

For information about how we use cookies and similar technologies, please see our separate Cookie Policy.

Preloved Koi is the data controller responsible for the personal data processed through this website.

Contact email: sales@prelovedkoi.co.uk

Information you provide

When you use the Site, particularly when submitting a form to list a Koi for sale or contacting us, we may collect:

• Full name
• Email address
• Telephone number
• County where you live
• Details about the fish you are selling
• Photos and/or videos uploaded to support your listing

Technical data

We may also collect limited technical information automatically, such as:

• IP address
• Browser and device type
• Basic usage and security data

This information is used to help keep the Site secure and operating correctly.

We only collect and use personal data where necessary. Your data may be used to:

• Create and publish your Koi listing
• Contact you regarding your listing or sale
• Respond to enquiries or requests
• Maintain the security and performance of our website
• Comply with legal or regulatory obligations

We do not sell, rent or use your personal data for third-party marketing purposes.

Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal data. We rely on the following:

• Contractual necessity – where processing is required to provide the listing or services you have requested
• Legitimate interests – where processing is necessary to operate, secure and improve the Site, or to respond to enquiries, and does not override your rights
• Legal obligation – where we are required to process data by law

We do not rely on implied consent for core website or listing functionality.

We do not sell, rent or trade your personal data to third parties for marketing or commercial purposes.

We do not routinely share your personal data. However, in limited circumstances, we may need to provide access to your data to trusted third-party service providers who support the operation of our website and services (for example, website hosting, email services, or secure data storage).

Any such providers act only on our instructions, are subject to confidentiality obligations, and are required to implement appropriate technical and organisational measures to protect your personal data.

We may also disclose personal data where required to do so by law or to protect our legal rights.

We retain personal data only for as long as necessary for the purposes for which it was collected, including to:

• Maintain active listings
• Respond to enquiries
• Meet legal or regulatory requirements

Once data is no longer required, it is securely deleted or anonymised.

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration.

Please be aware that transmission of information over the internet is never completely secure. While we take reasonable steps to protect your data, we cannot guarantee the security of information transmitted to us online, and any transmission is at your own risk.

We recommend closing your browser and logging out of any services when you finish your session, particularly on shared or public devices.

Under UK GDPR, you have the right to:

• Be informed about how your personal data is used
• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request erasure of your personal data (in certain circumstances)
• Request restriction of processing
• Object to processing based on legitimate interests
• Request data portability, where applicable
• Withdraw consent at any time, where processing is based on consent

You can exercise your rights by contacting us at sales@prelovedkoi.co.uk

Requests are normally handled free of charge.

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator:

Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF

Our website may contain links to external websites. We are not responsible for the content or privacy practices of third-party sites and encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Last updated: February 2026.